Keegan, Warren J.
Global marketing /
Warren J. Keegan.
- 2nd ed.
- New Jersey : Prentice-Hall, 2000.
- xxii, 114p. : ill. ; 25 cm.
Includes Index w/ CD-ROM
0-13-084268-0
Export marketing--marketing
Export marketing--management--case studies
HF 1416 / .K443 2000