How to make it in PR : PR veterans tell their stories /
edited by Romeo P. Virtusio ; foreword by J.J. Calero.
- San Juan, Metro Manila, Philippines : Published and exclusively distributed by Context Communications International, [2007]
- xiii, 362 p. : ill. (some col.) ; 23 cm.
Includes index.
The grandeur of PR / Charlie A. Agatep -- Beyond 'lifestyle' glamour, a PR woman's story / C. Joycelyn L. Buensalido -- PR, a work in progress / Maximino J. Edralin, Jr. -- Biyaheng PR, a journey worth taking / Rene Nieva -- A PR man's journey from the marketplace to the Lord's vineyard / Pedro A. Padre, Jr. -- It's been a rewarding career, it's been a good life / Virgilio Q. Pantaleon -- Keep pitching, keep serving-- / Francisco "Frankie" S. Roman -- PR must have the total commitment of management-- / Oscar S. Villadolid -- Give me a story on simple elegance-- / Romeo P. Virtusio -- Philippine PR practice pioneers / Pete E. Teodoro -- The legacy of R.R. de la Cruz / Maximino J. Edralin, Jr.