Southville International School and Colleges

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Malhotra, Naresh

Fundamentals of marketing research : an applied orientation / Naresh K. Malhotra. - Singapore : Pearson Education South Asia Pte Ltd., 2010. - 124 p. : ill. ; 24 cm.



ISBN: 9789810698058

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF 5415.2 / .M29 2007