Southville International School and Colleges

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Perreault, William D.

Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 15th ed. - Boston, Mass. : McGraw-Hill, 2005. - 793 p. : col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .



ISBN: 0071246436 (alk. paper : hbk.) 9780072947038 (hbk.)

LCCN: 2004040321

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF 5415.13 / .M369 2005