Innovative marketing communications : strategies for the events industry /
Guy Masterman, Emma H. Wood.
- Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006.
- 322 p. : ill. ; 25 cm.
- Events management series .
Includes bibliographical references and indexes.
0750663618
2005925262
GBA503048 bnb
013080359 Uk
Special events--Management. Special events--Marketing.