Southville International School and Colleges

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Peter, J. Paul.

Consumer behavior & marketing strategy / Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson. - 9th ed. - New York : McGraw-Hill Irwin, 2010. - 554 p. : ill. ; 27 cm.

Includes bibliographical references and index.



ISBN: 9780071081078 (alk. paper) 0071081070 (alk. paper)

LCCN: 2009039009

Subjects--Topical Terms:
Consumer behavior.
Marketing.

LC Class. No.: HF 5415.3 / .P468 2010