Southville International School and Colleges

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McDaniel, Carl D.

Marketing research / Carl McDaniel, Jr., Roger Gates. - 6th ed. - Hoboken, NJ : Wiley, 2005. - 617, [58] p. : ill. ; 26 cm.



ISBN: 9812531815

LCCN: 2004266760

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF 5415.2 / .M3825 2005