The CLIA guide to the cruise industry /
Guide to the cruise industry
Marc Mancini.
- Clifton Park, NY : Delmar Pub, 2011.
- 242 p. : ill. ; 28 cm.
Includes bibliographic references (p. 192-194) and index.
Who cruises and why -- The anatomy of a cruise ship -- The cruise experience -- Who's who in cruising -- The pre-, post-, and off-ship cruise experience -- The geography of cruising -- Profiling the lines -- Selling cruises -- Cruise marketing, groups, and incentives.
This textbook is designed to support CLIA's certification program.
9789814336697
2010924623
Cruise lines--Study and teaching. Cruise lines--Textbooks. Ocean travel--Study and teaching. Tourism--Marketing--Study and teaching.