Southville International School and Colleges

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Sheth, Jagdish

Customer behavior : a managerial perspective / Jagdish Sheth and Banwari Mittal - 2nd ed. - United States of America : Thomson Learning . 2004. - 487 pages : 27 cm.

ISBN: 0030343364

LC Class. No.: HF 5415.3 / .Sh554 2004

Dewey Class. No.: G 658.8342 / S5 2004