Wells, William. 1926-
Advertising : principles & practice /
William Wells ... [et,al.]
- 5th ed.
- Upper Saddle River, N.J. : Prentice Hall, 2001.
- 731 pages : illustration ; 29 cm.
Includes bibliographical references and index.
9814058556
97040898
Advertising.
HF 5823 / .W453 2001
G 659.1 / W46 2001