Jain, Subhash C.
Marketing : planning and strategy /
Subhash C. Jain
- 6th edition.
- Cincinnati, Ohio South-Western Publication 2002.
- 925 pages : illustrations ; 23 cm.
Includes index.
0324014805 9782436197
HF 5415.13 / .J25 2002
MkSF 658.80221 / J19 2002