Southville International School and Colleges

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Kotler, Philip

Principles of marketing / Philip Kotler and Gary Armstrong. - 11th edition. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2006. - 1 v. (various pagings) : colored illustration ; 29 cm.

Includes glossary and index.

ISBN: 0131469185

LC Class. No.: HF 5415 / .K87 2006