Ferrell, O.C.
Marketing strategy / O.C. Ferrell, Michael D. Hartline, George H. Lucas, Jr.
- 2nd ed.
- Mason, Ohio : South-Western, Thomson Learning, 2002.
- 469 pages : illustration ; 25 cm.
0030321034
Marketing strategy
Marketing
HF 5415.13 / .M345 2002
MkSF 658.802 / F37 2002