Schiffman, Leon G.
Consumer behavior /
Schiffman, Leon G ; Kanuk, Leslie Lazar .
- 7th edition.
- N.J. : Pearson Education, Upper Saddle River, 2000.
- 672 pages : illustrations (some color) ; 26 cm .
0130841293
Consumer behavior.
HF 5415.32 / .Sc35 2000
MkSF 658.812 / Sch3 2000