Southville International School and Colleges

Normal view MARC view ISBD view

Kotler, Philip.

Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 9th ed. - Upper Saddle River, NJ : Prentice Hall, 1997. - 789 pages : ill. (chiefly col.), col. maps ; 27 cm. - Prentice-Hall international series in marketing. .

Includes bibliographical references and indexes.

ISBN: 0132435101 (case) 0132613638 (International ed.)

LCCN: 96001649

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF 5415.13 / .K87 1997

Dewey Class. No.: MkSF 658.8 / K84 1997