Schiffman, Leon G.
Consumer behavior /
Schiffman, Leon G.; Kanuk, Leslie Lazar
- 6th ed.
- New Jersey : Prentice-Hall, Inc, 1997.
- 672 pages : colored illustration ; 25 cm.
013719501X
Consumer behavior
Motivation research - marketing
HF 5415.32 / .Sch35 1997
MkSF 658.812 / Sch3 1997