Southville International School and Colleges

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O'Guinn, Thomas C.

Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - 3rd ed. - Mason, Ohio : Thomson/South-Western, 2006. - 773 pages : colored illustration ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 9780324113808

LCCN: 2004116550

Subjects--Topical Terms:
Advertising.
Advertising media planning.

LC Class. No.: HF 5821 / .Og35 2003

Dewey Class. No.: AdSF 659.121 / Og9 2003