Southville International School and Colleges

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Bell, David..

From point of purchase to path to purchase : how preshopping factors drive unplanned buying / David Bell ... [et al.]. - c2011. - 75 : 1, page 31 - Journal of Marketing .



Subjects--Topical Terms:
Consumer behavior.
Poisson model.
Retailing.
Tobit model.
Unplanned buying.