Southville International School and Colleges

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Ellickson, Paul..

Repositioning dynamics and pricing strategy / Paul Ellickson ... [et al.]. - c2012. - 49 : 6, page 750 - Journal of Marketing Research .



Subjects--Topical Terms:
Dynamic games.
Edlp.
Positioning.
Pricing.
Promo.
Supermarkets.
Wal-mart.