Southville International School and Colleges

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Monga, Alokparna Basu.

The influence of mating mind-sets on brand extension evaluation / Alokparna Basu Monga. - c2012. - 49 : 4, page 581 - Journal of Marketing Research .



Subjects--Topical Terms:
Brand extensions.
Creativity.
Gender.
Mating.
Mind-set.