Southville International School and Colleges

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Jobber, David.

Principles and practice of marketing / David Jobber - 7th ed. - London ; New York : McGraw-Hill, c2013. - 885 p. : col. ill. ; 27 cm.

Includes bibliographical references, glossary and index.



ISBN: 9780077140007

LC Class. No.: HF 5415 / .J5 2013