Southville International School and Colleges

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Hoyer, Wayne D.

Consumer behavior in the 21st century / Wayne D. Hoyer, Deborah J. MacInnis - Singapore : Cengage Learning Asia Pte Ltd., c2010. - 634 p. : ill. ; 25 cm.

Includes bibliographical references and index.



ISBN: 9789814319232

LC Class. No.: HF 5415.32 / .H867 2010