Kaden, Robert J.
Leading edge marketing research : 21st-century tools and practices /
Robert Kaden, Gerald Linda, Melvin Prince.
- Thousand Oaks, Calif. : SAGE Publications, 2012.
- 483 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
9781412991315
HF 5415.2 / .L383 2012