Lindstrom, Martin.
Buyology : truth and lies about why we buy /
Martin Lindstrom.
- 1st ed.
- New York : Broadway Books, c2010.
- xi, 254 p. : 20 cm.
9780385523899
Neuromarketing.
Consumer behavior.
Consumers--Psychology.
Shopping--Psychological aspects.
Marketing--Psychological aspects.
HF 5415.12615 / .L56 2010