000 | 00498nam a2200145Ia 4500 | ||
---|---|---|---|
008 | 181023s9999 xx 000 0 und d | ||
020 | _a9780078112102 | ||
100 | _aZeithaml, Valarie A. | ||
245 |
_cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.-- _aService marketing : _bintegrating customer focus across the firm / |
||
250 | _a7th ed | ||
260 |
_aNew York : _bMcGraw Hill _c2018 |
||
300 | _axxviii, 514 pages. | ||
650 | _aMarketing. | ||
650 | _aService industries -- marketing. | ||
999 |
_c359393 _d359393 |