000 | 00684nam a2200253Ia 4500 | ||
---|---|---|---|
008 | 180523s9999 xx 000 0 und d | ||
020 | _a0-07-126976-6 | ||
050 | _aMAIN HF 5415.13 | ||
050 | _b.P48 2004 c.3 | ||
100 | _aPeter, J. Paul. | ||
245 | 0 | _aMarketing management : | |
245 | 0 | _bknowledge and skills / | |
245 | 0 | _cJ. Paul Peter, James H. Donnelly, Jr. | |
250 | _a7th Edition | ||
260 | _aNew York : | ||
260 | _bMcGraw-Hill, | ||
260 | _c2004 | ||
300 | _a876 pages : | ||
300 | _billustrations ; | ||
300 | _c21 cm. | ||
500 | _aIncludes index. | ||
650 | _aMarketing -- Management. | ||
650 | _xMarketing -- Management -- Case studies. | ||
999 |
_c357072 _d357072 |