000			00843nam a22002417a 4500
003			SISC
005			20170119140541.0
008			131216b xxu||||| |||| 00| 0 eng d
020			_a9781606492413
050			_aHD 31 _b.Sa194 2012
100			_aSanders, G. Lawrence.
245			_aDeveloping new products and services : _blearning, differentiation and innovation / _cG. Lawrence Sanders.
250			_a1st edition.
260			_aNew York,NY : _bBusiness Expert Press, _c2011.
300			_axx, 340 pages : _billustrations ; _c23 cm.
440			_aThe marketing research collection.
504			_aIncludes Bibliographic References and Index.
541			_eC17274
650			_aCreative ability in business / Management.
650			_aMarketing / Decision making.
650			_aNew products / Management.
942			_2lcc _cBK _kFOR
999			_c25816 _d25816