000 | 00994cam a2200301 a 4500 | ||
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001 | 3560453 | ||
003 | OSt | ||
005 | 20140310182742.0 | ||
008 | 980420s1998 maua b 001 0 eng | ||
010 | _a 98021676 | ||
020 | _a0071188517 | ||
040 |
_aDLC _cDLC _dDLC |
||
050 | 0 | 0 |
_aHF 5415 _b.D92 1999 |
100 | 1 | _aDwyer, F. Robert. | |
245 | 1 | 0 |
_aBusiness marketing : _bconnecting strategy, relationships, and learning / _cF. Robert Dwyer, John Tanner. |
260 |
_aBoston : _bIrwin/McGraw-Hill, _c1999. |
||
300 |
_a670 p. : _bill. (some col.) ; _c27 cm. |
||
440 | 4 | _aThe Irwin/McGraw-Hill series in marketing | |
504 | _aIncludes bibliographical references (p. 649-656) and index. | ||
521 | _aBSBA | ||
541 | _eC0048 | ||
541 | _eC0005 | ||
650 | 0 | _aMarketing. | |
700 | 1 | _aTanner, John F. | |
906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
942 |
_2lcc _cBK _kFOR |
||
955 | _apc14 to sa00 04-20-98; se45 04-20-98; se10 04-21-98/se05; CIP ver. sc10 11-23-98 | ||
999 |
_c15590 _d15590 |