| 000 | 01272cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 3559999 | ||
| 003 | OSt | ||
| 005 | 20140310182742.0 | ||
| 008 | 980325s1999 maua b 001 0 eng | ||
| 010 | _a 98016996 | ||
| 020 | _a0071188525 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF 5415.3 _b.P468 1999 |
| 082 | 0 | 0 |
_a658.8/342 _221 |
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aConsumer behavior and marketing strategy / _bJ. Paul Peter, Jerry C. Olson. |
| 250 | _a5th ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c1999. |
||
| 300 |
_axxv, 545 p. : _bill. (some col.) ; _c26 cm. |
||
| 440 | 0 | _aIrwin/McGraw-Hill series in marketing | |
| 541 | _eC0165 | ||
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aOlson, Jerry C. _q(Jerry Corrie), _d1944- |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh023/98016996.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh022/98016996.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0707/98016996-b.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _kFOR |
||
| 955 | _apc05 to sa00 03-25-98;sd05 3-25-98; SD77 03-26-98 to DDC; CIP Ver. yb40 06-12-99 | ||
| 999 |
_c15581 _d15581 |
||