| 000 | 01297cam a22003134a 4500 | ||
|---|---|---|---|
| 001 | 12926831 | ||
| 003 | PILC | ||
| 005 | 20150112093436.0 | ||
| 008 | 020912s2003 nju b 001 0 eng | ||
| 010 | _a 2002014903 | ||
| 020 | _a0471268674 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF 5415 _b.K63127 2003 |
| 082 | 0 | 0 |
_aMkSF 658.8 _bK84 2003 |
| 100 | 1 |
_aKotler, Philip. _912863 |
|
| 245 | 1 | 0 |
_aMarketing insights from A to Z : _b80 concepts every manager needs to know / _cPhilip Kotler. |
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _c2003. |
||
| 300 |
_a206 pages : _c24 cm. |
||
| 500 | _aPublished simultaneously in Canada. | ||
| 504 | _aIncludes bibliographical references (p. 189-193) and index. | ||
| 650 | 0 |
_aMarketing. _910615 |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/wiley045/2002014903.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley038/2002014903.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/wiley031/2002014903.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 955 |
_asc04 2002-09-12 _isc04 2002-09-12 _aaa19 2002-09-18 _aps10 2003-03-13 1 copy rec'd., to CIP ver. _asb18 2003-04-21 c. 2 to BCCD |
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| 999 |
_c14576 _d14576 |
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