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1. |
Developing new products and services : , learning, differentiation and innovation /
by Sanders, G. Lawrence.
Publication:
New York,NY : Business Expert Press, 2011
. xx, 340 pages :
23 cm.
Date:2011
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[HD 31 .Sa194 2012]
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2. |
Strategic marketing : creating competitive advantage
Publication:
Oxford, United Kingdom Oxford University Press 2022
. xxix, 567 pages :
25 cm.
Date:2022
Availability:
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[HF 5415.135 .St77 2022]
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