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1. |
Strategic market management/
by Aaker, David A.
Publication:
Boston, Mass. : McGraw-Hill, 2005
. 726 pages :
, Various multi-media instructional materials are available to supplement the text.
26 cm.
Date:2005
Availability:
Copies available:
Southville International School Affiliated with Foreign Universities Library
Southville Foreign University Section
[HF 5415.5 .Aa111 2005]
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2. |
The strategy and tactics of pricing : , a guide to profitable decision making /
by Nagle, Thomas T.,
Publication:
Upper Saddle River, NJ : Prentice Hall, 2002
. 398 pages :
24 cm.
Date:2002
Availability:
Copies available:
Southville International School Affiliated with Foreign Universities Library
Southville Foreign University Section
[HF 5416.5 .N34 2002]
(1),
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