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Business marketing : connecting strategy, relationships, and learning /

by Dwyer, F. Robert; Tanner, John F.

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BookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston, Mass. : McGraw-Hill, c2006Edition: 3rd ed.Description: xxix, 683 p. : ill., charts ; 26 cm.ISBN: 0072865784 (alk. paper).Subject(s): MarketingOnline resources: Publisher description | Table of contents only

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Item type	Location	Call number	Copy	Status	Date due	Barcode
Books	College Library College Library General Circulation Section	HF5415 .D92 2006 (Browse shelf)	1	Available		C8967

Includes bibliographical references (p. 652-660) and index.

1210L-1700L

Library fund C10020 1

Library fund C8967 1

for circulation. 1copy available in the collection

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