The 22 immutable laws of branding : , how to build a product or service into a world-class brand /

By Ries, Al.. New York : HarperBusiness, 2002 . xvi, 255 p. : , "This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text." | Includes index. 24 cm.. 0060007737

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War in board the room: , why left-brain management and right -brain marketing don't see eye-to-eye and what to do about it /

By Ries, Al. New York : Collins Business, 2009 . 272 p. : 22 cm. . 9780061669194

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The 22 immutable laws of branding : , how to build a product or service into a world-class brand /

War in board the room: , why left-brain management and right -brain marketing don't see eye-to-eye and what to do about it /