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Marketing due diligence : reconnecting strategy to share price. /

by McDonald, Malcolm; Smith, Brian; Ward, Keith.

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BookPublisher: Amsterdam : Butterworth-Heinemann, 2007Description: 238 p. : ill. ; 27 cm.ISBN: 139780750683425.Subject(s): Marketing | Corporations -- Valuations | Corporations -- Investor relations | Stock -- Marketing | Stocks, Prices | Economic value added | Risk assessment

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Item type	Location	Call number	Copy	Status	Date due	Barcode
Books	College Library College Library General Circulation Section	HG 4028.V3 .M372 2007 (Browse shelf)	1	Available		C10032

C10032

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