Southville International School and Colleges
Southville International School and Colleges
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by Peter, J. Paul; Olson, Jerry C. (Jerry Corrie).
Type:
BookSeries: Irwin/McGraw-Hill series in marketing. Publisher: Boston : Irwin/McGraw-Hill, 1999Edition: 5th ed.Description: xxv, 545 p. : ill. (some col.) ; 26 cm.ISBN: 0071188525 (alk. paper).Subject(s): Consumer behavior | MarketingOnline resources: Publisher description | Table of contents | Contributor biographical information
| Item type | Location | Call number | Copy | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
 Books |
College Library
General Circulation Section
College Library |
HF 5415.3 .P468 1999 (Browse shelf) | 1 | Available | C0165 |
C0165
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