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1. |
The 22 immutable laws of branding : , how to build a product or service into a world-class brand /
by Ries, Al.
Publication:
New York : HarperBusiness, 2002
. xvi, 255 p. :
, "This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text." | Includes index.
24 cm.
Date:2002
Availability:
Copies available:
Luxembourg Library
Teachers Reference Section
[HD 69 .R537 2002]
(1),
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2. |
War in board the room: , why left-brain management and right -brain marketing don't see eye-to-eye and what to do about it /
by Ries, Al
Publication:
New York : Collins Business, 2009
. 272 p. :
22 cm.
Date:2009
Availability:
Copies available:
College Library
General Circulation Section
[HF 5415 .R443 2009]
(1),
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