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Advertising and promotion : an integrated marketing communications perspective /

by Belch, George E. (George Edward); Belch, Michael A.

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BookSeries: Irwin/McGraw-Hill series in marketing. Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Edition: 5th ed.Description: xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; 29 cm.ISBN: 0071203958.Subject(s): Advertising | Sales promotion | Communication in marketing

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Item type	Location	Call number	Copy	Status	Date due	Barcode
Books	College Library College Library General Circulation Section	HF 5823 .B387 2001 (Browse shelf)	1	Available		C1006

Includes bibliographical references and index.

C1006

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