Southville International School and Colleges
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Service marketing : integrating customer focus across the firm /

by Zeithaml, Valarie A.
Type: materialTypeLabelBookPublisher: New York : McGraw Hill 2018Edition: 7th ed.Description: xxviii, 514 pages.ISBN: 9780078112102.Subject(s): Marketing | Service industries -- marketing
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HD 9980 .Z45 2017 (Browse shelf) Available C21752
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HD 9980.5 .F57 2014 Service management : HD 9980.5 .P238 2012 Service operations management : HD 9980 .B37 2023 Service management: operations, strategy, information technology HD 9980 .Z45 2017 Service marketing : HD 9981.5 .P238 2012 Service operations management : HE 194 .B967 2016 Logistics and transportation security

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