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Basic marketing : a global-managerial approach /

by Perreault, William D.
Type: materialTypeLabelBookPublisher: New York : ; McGraw-Hill, ; 2005Edition: 15th Edition.Description: 792 pages; illustrations; 26 cm.ISBN: 0-07-124636-3.Subject(s): Marketing -- Management
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South Mansfield College
MAIN HF 5415.13 .P47 2005 c.1 (Browse shelf) Available SMC03222
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MAIN HF 5415.13 .C37 2001 Marketing management in the 21st century / MAIN HF 5415.13 .M37 2004 Marketing dilemmas : MAIN HF 5415.13 .M37 2006 Marketing management : MAIN HF 5415.13 .P47 2005 c.1 Basic marketing : MAIN HF 5415.13 .P47 2005 c.2 Basic marketing : MAIN HF 5415.13 .P47 2005 c.3 Basic marketing :

Includes index.

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