Southville International School and Colleges
Southville International School and Colleges
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Advertising and promotion : an integrated marketing communications perspective /
by Belch, George E; Belch, Michael A; Title.
Type:
BookPublisher: Philippines : ; McGraw Hill, ; 2009Edition: Eight edition.Description: xiii, 838 pages; illustrations; 26cm.ISBN: 9780071288699.Subject(s): Advertising | Communication in marketing | Sales promotion
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Includes glossary, endnotes and index.
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