Southville International School and Colleges
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The new market leaders : who's winning and how in the battle for customers /

by Wiersema, Fred; Title.
Type: materialTypeLabelBookPublisher: New York : ; Free Press, ; 2001Description: vii, 262 pages; illustrations; 24cm.ISBN: 743204654.Subject(s): Consumers -- | Consumers' preferences -- | Customer relations -- | -- Attitude | -- Longitudinal studies | -- Longitudinal studies
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Includes appendix and index.

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