Southville International School and Colleges
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Fundamentals of strategy /

by Johnson, Gerry; Whittington, Richard; Scholes, Kevan.
Type: materialTypeLabelBookPublisher: Harlow, England ; New York : Financial Times /Prentice Hall, 2012Edition: 2nd ed.Description: xix, 284 pages : colored illustrations ; 25 cm.ISBN: 9780273757252 (pbk.).Subject(s): Business planning | Strategic planning | Business planning -- Case studies | Strategic planning -- Case studies
Contents:
Introducing strategy -- The environment -- Strategic capabilities -- Strategic purpose -- Business strategy -- Corporate strategy and diversification -- International strategy -- Innovation strategies -- Mergers, acquisitions and alliances -- Strategy in action -- Appendix : evaluating strategies.
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HD 30.28 .J6495 2012 (Browse shelf) Available C19145

Introducing strategy -- The environment -- Strategic capabilities -- Strategic purpose -- Business strategy -- Corporate strategy and diversification -- International strategy -- Innovation strategies -- Mergers, acquisitions and alliances -- Strategy in action -- Appendix : evaluating strategies.

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