Southville International School and Colleges
Southville International School and Colleges
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Marketing accountability : a new metrics model to measure marketing effectiveness /
by McDonald, Malcolm; Mouncey, Peter.
Type:
BookPublisher: London : Kogan Page, 2011Description: viii, 293 pages : color illustrations ; 25 cm.ISBN: 9780749462635 (pbk.); 9780749463359 (ebook).Subject(s): Marketing -- Management | Marketing -- Cost effectiveness
| Item type | Location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
 Books |
College Library
General Circulation Section
College Library |
HF 5415.13 .M369159 2011 (Browse shelf) | Available | C18808 |
Includes bibliographical references and index.
Business Administration
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