Southville International School and Colleges
Southville International School and Colleges
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The network is your customer : five strategies to thrive in a digital world /
by Rogers, David L.
Type:
BookPublisher: New Haven, Conn. ; London : Yale University Press, c2013Description: xx, 312 pages ; illustrations ; 23 cm.Subject(s): Business networks | Social networks | Digital media -- Social aspects | Digital media -- Economic aspects | Strategic planningSummary: Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.
| Item type | Location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
 Books |
College Library
General Circulation Section
College Library |
HD 69.S8 .R646 2010 (Browse shelf) | Available | C18563 |
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| HD 69.S6 .B995 2009 Small business management : | HD 69.S6 .G614 2005 Small business management : | HD 69.S8 .Ar74 2010 Digital strategies for powerful corporate communications / | HD 69.S8 .R646 2010 The network is your customer : | HD 69.T54 .Ad191 2009 Effective time management : | HD 69.T54 .Al45 2009 Making it all work : |
Includes bibliographical references and index.
Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.
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