Item type | Location | Call number | Copy | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books |
College Library
General Circulation Section
College Library |
HF 5429 .B45 2010 (Browse shelf) | 1 | Available | C12533 |
Includes bibliographical references and indexes.
An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy.
1210l to 1700L
C12533
for circulation. 1 copy available in the collection
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