Southville International School and Colleges
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul; Olson, Jerry C. (Jerry Corrie).
Type: materialTypeLabelBookSeries: Irwin/McGraw-Hill series in marketing. Publisher: Boston : Irwin/McGraw-Hill, 1999Edition: 5th ed.Description: xxv, 545 p. : ill. (some col.) ; 26 cm.ISBN: 0071188525 (alk. paper).Subject(s): Consumer behavior | MarketingOnline resources: Publisher description | Table of contents | Contributor biographical information
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HF 5415.3 .P468 1999 (Browse shelf) 1 Available C0165


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