Southville International School and Colleges
Southville International School and Colleges
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The business marketing course : managing in complex networks /
by
Ford, David
; Berthon, Pierre; IMP Project Group.
Type: 
BookPublisher: Chichester, West Sussex, England ; New York : J. Wiley, 2002Description: 238 pages : illustration ; 24 cm.ISBN: 0471877220.Subject(s): Marketing | Marketing -- Management | Business networks -- ManagementOnline resources: Publisher description | Table of contents | Contributor biographical information
| Item type | Location | Call number | Copy | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
 Books |
Southville International School Affiliated with Foreign Universities Library
Southville Foreign University Section
Southville International School Affiliated with Foreign Universities Library |
HF 5415 .F566 2002 (Browse shelf) | 1 | Available | SFU0872 |
"I intended to provide the basis for a course on business marketing for students on undergraduate or MBA courses ... [and] useful for managers ... [this book is] based on the ideas of the IMP (Industrial Marketing and Purchasing) Group"--P. [xiii].
Includes bibliographical references and index.
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