000 -LEADER |
fixed length control field |
00635nam a2200241 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20140311163027.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
080917s19uu xx 00 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0131984543 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5415 |
Item number |
.M2965 2007 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Armstrong, Gary |
245 ## - TITLE STATEMENT |
Title |
Marketing : |
Remainder of title |
an introduction. / |
250 ## - EDITION STATEMENT |
Edition statement |
8th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Singapore : |
Name of publisher, distributor, etc |
Pearson Education International, |
Date of publication, distribution, etc |
2007. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
522 p. : |
Other physical details |
col. ill. ; |
Dimensions |
27 cm. |
521 ## - TARGET AUDIENCE NOTE |
Target audience note |
|
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
BSBA. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |
Source of classification or shelving scheme |
|
Call number prefix |
Foreign |