000 -LEADER |
fixed length control field |
00509nam a2200145Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
200110s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0-7248-0759-6 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip |
245 ## - TITLE STATEMENT |
Statement of responsibility, etc |
Philip Kotler, Robin Shaw, Peter FitzRoy & Peter Chandler.-- |
Title |
Marketing in Australia / |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New Jersey : |
Name of publisher, distributor, etc |
Prentice Hall |
Date of publication, distribution, etc |
1983 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiii, 626 pages |
Dimensions |
23 cm. |
500 ## - GENERAL NOTE |
General note |
Includes glossary and index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing -- Australia -- Management. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing -- Management. |